Evolution of the Media
Hear that sound?
If you listen closely, you can hear the last gasps and death trumpets of dinosaurs. It is a harsh sound, and one that echoes across the valleys making all creatures look up for an instant and stare.
Yes, the dinosaurs are dying – succombing at last to the rising tide of weasels who eat their eggs and dine on their carcasses – then run off to breed new generations of even more voracious tiny predators.
The list of the species that will soon be extinct reads like a who’s-who list from a bygone age:
The New York Times
The Boston Globe
The Los Angeles Times
Newsweek
CBS News
60 Minutes
ABC News
NBC News
Chicago Tribune
CNN
When history is written, Rathergate will become the asteroid that instigated the change. However the dinosaurs were doomed to fall eventually given the frothy primordial soup of ideas that has filled the oceans since Al Gore invented the internet. Rathergate merely hastened the end of the dinosaurs by creating an opening where the weasels could finally take down an dinosaur directly – without scavenging and quarreling over its leftovers amongst themselves.
The dinosaurs are startled. They are now faced with their own mortality and are struggling to evolve. But they cannot – for the same reason an individual fish cannot suddenly don wings and become a bird. They cannot change their DNA no matter how much they will it.
Instead their energy and creativity will pass along to the weasels and other creatures that take them down and feast on their carcasses. We are already seeing this occur as established columnists start their own blogs or submit posts at established ones.
The dinosaurs are dying, but evolution continues. The weasels are ascendant – for now.
